the Wall street journal

Powering the “Hotel of the Future”

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Make Yourself at Home in the Hotel of the Future

What if road warriors could contour their guest rooms to their own tastes? One Silicon Valley hotel has an app for that.

By Craig Karmin Follow | Photographs and Video by Carolyn Fong for The Wall Street Journal
April 4, 2024

Mark Harpin, a San Diego-based Google executive, visits the company’s Silicon Valley headquarters a dozen times a year. He always stays at the nearby Shashi Hotel, where he preprograms his guest room to feel more at home.

From the hotel’s app, he books the same third-floor room that gets just the right amount of morning sunlight. When he arrives, a goofy photo of his wife and seven-year old daughter making faces is displayed on the flat screen TV. Harpin presets the room temperature for a cool 65 degrees. He selects calming new age music to greet him.

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the future of hospitality

The Agentic AI Shift

Moving from fragmented, costly operations to an autonomous, high-margin
guest experience.

The Current State of Hospitality

Fragmented Operations

Siloed & Manual: Operations are disconnected and increasingly expensive to deliver.

Static Experience: Without end-to-end orchestration, guest journeys remain fragmented and real estate remains a static asset.

Operational Burden: Legacy systems add complexity that erodes profit margins and stifles brand differentiation.


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the future state

AI Disrupts Every Tenet

Unified Orchestration: shashi.ai unifies Service, Product, and Loyalty into a high-margin "Segment of One."

Autonomous & Adaptive: The platform replaces manual friction with a software-defined journey that adapts to the guest in real time.

Purposeful Engagement: Every digital and physical touchpoint is transformed to be both intentional and deeply personalized.

The shashi.ai Platform

Not a Product.
An End-to-End Agentic AI Platform

Autonomously runs end-to-end guest experience and hotel operations, unlocking
superior guest experiences, operational efficiency, and revenue growth.

start anywhere integrate with existing systems No Wall-Breaking
Guest Journey
Booking Arrival Stay Service Loyalty
Booking
3 Clicks to BookReal-time Room SelectApple Pay · Google Pay
Arrival
Skip Front DeskMobile KeyAutonomous Check-in
Stay
Personalised SettingsEntertainmentIoT ControlsOne-Click ServiceAgentic Concierge
Service
EssentialsMarketplaceOne-Click ServiceAgentic Concierge
Loyalty
Cash BackReal-time TransferPromotions
Hotel Operations
& Workforce
Front Desk Housekeeping Maintenance F&B Sales and Marketing
Automation
Autonomous WorkflowsZero-touch SchedulingPredictive Maintenance
Intelligence
Dynamic Room AssignmentRealtime HK RoutingService Escalation AI

Guest Experience
Interfaces

Mobile App TV App Web App Agentic Concierge Host
shashi.ai Platform
Decision Engine Multi-Agent Coordination Workflow Orchestration Continuous Learning Real-time Optimization
Connected Property
Temperature Lighting Shades TVs Locks Energy Remote Device Management
Enterprise
Partner Ecosystem
PMS CRS POS Payments Access Food Delivery Reservations Transport Local Services

Products

The Single Platform Transforming
Hotel Operations and Guest Experiences

Autonomous, intelligent solutions for every aspect of the guest journey and daily operations.

Booking
Easy, Direct
Bookings
in 3 Clicks

3-Click Reservations
Apple Pay & Google Pay Checkout
Early Check-In / Late Check-Out Selection
Room, Dining & Experience Booking in One Flow
Upsell & Cross-Sell During Reservation

Explore →
Arrivals
Skip the Front
Desk.
Dependency

Digital Access using Mobile Key
Guest Room Selection
Pre-Arrival Room Personalization
Skip the Front Desk Experience

Explore →
Stay
Living Room Like Experience, In-a-
Box

Automated Room Environment Settings
Lighting & Temperature Personalization
Streaming & Casting from Guest Devices
Instant Wi-Fi Connection
Sleep Concierge & Smart Room Controls

Explore →
Service
Autonomous Service Recovery
Real-Time
Service

One-Tap Service Requests
Housekeeping, Maintenance & Essentials
In-Room Dining Orders
TV & Mobile Service Interface
Digital Folio Access & Checkout

Explore →
Marketing
Loyalty That Pays
Real Money, Not Points
Marketing

Targeted Promotions & Experiences
Real-Time Upsell & Cross-Sell
Real Cashback Delivered in Real-Time
Shashi Cash Loyalty Rewards
Guest Profile & Preference Intelligence

Explore →

Shashi AI + devicethread®: The Gold Standard for Autonomous Access

Uniting to bridge agentic intelligence with physical execution.

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Skip the Front-Desk

Eliminating tedious and complex front desk lines; guests can go straight to their room using their digital key.

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eliminate the platsic

Eradicate the cost and friction of plastic key cards by shifting to a secure, digital-first access standard.

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Universal lock control

The industry’s largest integration ecosystem, unifying fragmented hardware into one platform.

VERTICALLY INTEGRATED EXPERTISE

Built by Hoteliers, For Hoteliers

We don't just build software; we operate the blueprint. Shashi AI is engineered by the founders of Shashi Group to solve the operational complexities of the
modern hotel environment.

Built By Hospitality Experts

Developed by veterans with deep roots in tech hospitality. The Shashi AI platform is a vertically integrated solution engineered to solve the real-world complexities of every stakeholder in the business.

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Shashi Lab: Tested by the Best Brains

Battle-tested in a living hotel environment. Real-time feedback from hospitality experts and technologists from Apple, Google and Meta ensures every module meets the industry gold standard.

Shashi Hotel Mountain View room
Shashi Hotel Mountain View
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How it works

Go Live in Hours, Not Months

API Connect

Connect

Pre-built connectors to PMS, CRS & OTA.
No dev resources required. Live in hours.

OTA Activate

Configure

Define pricing logic, guest experience parameters,
and AI rules for your property.

Go Live

Go Live

Activate across all guest touchpoints with
real-time monitoring and one-click rollout.

Self-Improves

Optimise

The platform learns and self-improves with
every guest interaction, no ongoing tuning.

start anywhere integrate with existing systems No Wall-Breaking
Global Footprint

Trusted Worldwide by All Property Types

How it works

Trusted Worldwide

Success Story
Success Story
Success Story

updates

Innovation, Insights, Impact

Stay updated with the latest from shashi.ai (devicethread), real moments from our global journey.

Event 1

Discussing the future of physical AI with Satya Nadella.

Event 2

With Jensen Huang (CEO, Nvidia) and leading tech visionaries.

Event 3

In conversation with Shantanu Narayen (CEO, Adobe).

Event 4

Aeijaz Sodawala (CEO, YCS) and devicethread — driving connected hospitality forward.

Event 4

Collaboration in action with the YCS team.

Event 4

Reimagining connected hospitality with Adam Harris (CEO, Cloudbeds) and Rafael Blanes (CGO, Cloudbeds).

Event 4

Exchanging insights with Ramesh Srinivasan (Agilysys)

shashi care

Introducing Shashi Care: The Agentic AI Platform for Healthcare

Shashi Care autonomously orchestrates end-to-end resident engagement and community operations, unlocking superior care experiences, operational efficiency, and sustainable growth.

Explore Shashi Care
Shashi Care illustration

Ready to start?

It is a Platform,
Not Just a Product

In 45 minutes we'll show the platform live and build a custom ROI model
for your property. Start anywhere. Grow in any direction.

Schedule a Call